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Serato

Digital VInyl Systems from New Zealand

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About Serato

Serato

Serato Audio Research is an Auckland, New Zealand based software developer, specialising in audio production and digital dj tools. It was founded in 1998 by Stephen West and AJ Bertenshaw who developed a timestretching and pitch-shifting Pro Tools plugin, Pitch 'N Time.

With that technology they focused on the evolving vinyl emulation software market and developed Scratch Live (digital DJ software), which was first released in 2004. The software required the use of an external sound card to capture audio of the timecoded audio. For this they worked with the famous Washington-based Rane Corporation. Rane developed the USB based SL1 and Serato developed the necessary control records. Scratch Live became a very popular solution for DJs who wanted the control of playing with vinyl, but without the luggage. Serato and Rane have continued their collaboration, improving the product with several updated models.

In 2008, Serato announced the development of Itch (now Serato DJ), an integrated software and hardware system similar to Scratch Live but tied to hardware controllers and with a more simplified interface. Compatible hardware included the Vestax VCI-300 and the Numark NS7. The controllers connect via USB and use MIDI to communicate with Itch. 2008 also saw Serato release the first major plugin for Scratch Live, Video-SL, allowing the playback of video files in similar fashion to audio files. Users can apply effects in real time and mix between video independently of audio.

After years in the professional audio software industry Serato had amassed an enviable collection of business partners and strategic relationships. After a meeting of minds Serato and Berlin’s Ableton agreed to develop a high level of interoperability into their Scratch Live and Ableton Live products. The result was The Bridge - Scratch Live and Ableton Live working in harmony together, released in 2010. Scratch Live DJs could sync Ableton Live sessions with their DJ set and record a mixtape as an editable Ableton Live session. Other producers such as Pioneer have built Serato functionality directly into their units.

Staff at Store DJ have a long history with Serato products. We understand Serato and the innovative tools they offer DJs. Visit any of our stores to see how Serato products will integrate with your existing setup.

Grid List
Serato DVS Expansion Pack for Serato DJ & AMX Users (Serial)
Serato DVS Expansion Pack for Serato DJ & AMX Users (Serial) The Serato DVS Expansion Pack enables users with supported controllers to connect Turntables or CDJs and control Serato DJ, using Noisemap™ Control Tone records or CDs. Once the DVS Expansion Pack is activated you can enable Vinyl/CDJ control through the setup screen inside Serato DJ. Controllers able to take ...more
Our Price
$119
Serato DJ Software Box Copy for Compatible Controllers
Serato DJ Software Box Copy for Compatible Controllers This Serato package is a boxed copy. Serato DJ is an ever evolving product, so for the latest information on features and compatible controllers, please visit these links - New Features Compatible Hardware Use ...more
Our Price
$179
Serato Pressing Gaslamp Killer Break Stuff Picture Disc- Pair
Serato Pressing Gaslamp Killer Break Stuff Picture Disc- Pair A forward thinking and high-energy DJ, Gaslamp Killer delivers a unique, fresh and modern take on the classic breaks record with 'BREAK STUFF". A collection of beats and pieces (some old, some new) that never made it onto a GLK release and are now exclusive to this pressing. Packaged as ...more
Our Price
$99
Serato DJ Suite (Serial)
Serato DJ Suite (Serial) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! This package is Serato DJ Software, bundled with the lot! The ultimate all-in-one suite for Serato DJ comes with massive savings. Take your DJing to the next level ...more
Our Price
$389
Serato Performance Vinyl: PAIR Pink Coloured
Serato Performance Vinyl: PAIR Pink Coloured Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings ...more
Our Price
$79
Serato Video Software for Serato DJ (Serial)
Serato Video Software for Serato DJ (Serial) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! A powerful Video DJing Expansion Pack for Serato DJ enabling you to manipulate video playback. The latest release of Serato Video is only supported by Serato DJ. Serato Scratch ...more
Our Price
$189
Serato Performance Vinyl: PAIR Yellow Coloured
Serato Performance Vinyl: PAIR Yellow Coloured Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings ...more
Our Price
$79
Serato Performance Vinyl: PAIR Purple Colour
Serato Performance Vinyl: PAIR Purple Colour Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings ...more
Our Price
$79
Serato Pressings Crew Love (3x12
Serato Pressings Crew Love (3x12'" Set) “Crew Love is True Love” is the most fitting way of describing the Crew Love collective, who Serato recently had the pleasure of collaborating with on their first collaborative vinyl project, now available as a 3x12'' set of split Black & Red records. All 17 members of the crew, ...more
Our Price
$75
Serato Performance Vinyl: PAIR Clear
Serato Performance Vinyl: PAIR Clear Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder ...more
Our Price
$69
Serato DJ + Club Kit (Serial) for Xone 43C DB2/4 DJM900 etc
Serato DJ + Club Kit (Serial) for Xone 43C DB2/4 DJM900 etc This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! This package is Serato DJ Software, bundled with the Club Kit (unlocks Digital Vinyl Mode & full support for many popular DJ Mixers & Controllers). The Serato DJ ...more
Our Price
$219
Serato DJ Software (Serial)
Serato DJ Software (Serial) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! Use Serato to DJ with your laptop, and connect external devices for even more control. The original DJ software now has more features than ever! You can use ...more
Our Price
$159
Serato Pressing Mad Decent Peyote Pizza Braykz - Pair
Serato Pressing Mad Decent Peyote Pizza Braykz - Pair A salute to the classic battle records of the '90s. Each A side contains 5 original tracks cut exclusively from Mad Decent's catalogue, complete with the licensed Serato CV02.5 Control Tone on the B sides. It's a collage of jersey club, dancehall, EDM and hip hop breaks, scattered with the ...more
Our Price
$99
Serato Performance Vinyl: PAIR Blue Coloured
Serato Performance Vinyl: PAIR Blue Coloured Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings ...more
Our Price
$69
Serato Country Series - USA : Pair Vinyl Records
Serato Country Series - USA : Pair Vinyl Records Next in Serato’s country series is the big one: The United States of America! Featuring a pair of clear Serato Performance discs, Bald Eagle center labels and Old Glory slip-mats, released just in time for America’s Birthday! Show your pride and emblazon your Star Spangled platters with this Patriotic Pressing! ...more
Our Price
$75
Serato Performance Vinyl: PAIR Red Coloured
Serato Performance Vinyl: PAIR Red Coloured Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings ...more
Our Price
$79
Serato Performance Vinyl: PAIR Green Coloured
Serato Performance Vinyl: PAIR Green Coloured Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings ...more
Our Price
$79
Serato DJ + Video Bundle (Serial)
Serato DJ + Video Bundle (Serial) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! This package is Serato DJ Software, bundled with the amazing Serato Video software. This package includes Serato DJ Software (Serial) ...more
Our Price
$259
Serato DJ, Club Kit + Video Bundle (Serial)
Serato DJ, Club Kit + Video Bundle (Serial) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! This package is Serato DJ Software, bundled with the Club Kit (gives DVS & full support for many popular DJ Mixers & Controllers) and the amazing Serato Video software. ...more
Our Price
$223
Save $96
Serato Performance Vinyl: PAIR Plain Black
Serato Performance Vinyl: PAIR Plain Black Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder than existing pressings ...more
Our Price
$79
Serato Performance Vinyl: PAIR "Xmas" Design
Serato Performance Vinyl: PAIR "Xmas" Design It's always Christmas with Serato's Xmas Control Vinyl! Featuring a nasty Christmas sweater, this exclusive record comes dusted with red, green and white splatter and two crisp white slipmats.Vinyl is an old school analogue technology. The manufacturing process - one part sweat, one part maths and one part magic, is ...more
Our Price
$75
Serato Tool Kit (Serato DJ and Flip, Pitch & Time DJ, FX)
Serato Tool Kit (Serato DJ and Flip, Pitch & Time DJ, FX) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! This package contains Serato DJ Software, bundled with Serato Flip, Serato Pitch ’N Time DJ and all Serato FX Expansion Packs. This package includes ...more
Our Price
$259
Serato FX Kit (Serato DJ Add- on, Serial)
Serato FX Kit (Serato DJ Add- on, Serial) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! This package is for users of Serato DJ, who want the full range of FX available in Serato. The FX Kit comes packed with all Serato FX Expansion Packs, ...more
Our Price
$59
Serato Sheryo & The Yok Bushwick Picture Discs (pair)
Serato Sheryo & The Yok Bushwick Picture Discs (pair) Brand new to the Serato Artist Series Pressings comes the 'Endless Summer - Death's Day Off' picture discs by the Bushwick artist collective known as The Yok & Sheryo. Originating from Perth, Australia and Singapore, but based in Brooklyn, the Yok & Sheryo have gained significant attention in 2013 ...more
Our Price
$79
Serato Tool Kit (Serato DJ Add -on, Serial)
Serato Tool Kit (Serato DJ Add -on, Serial) This Serato package is a digital download, no box or physical product, you simply download with the serial we provide! This package is for users of Serato DJ , who want Flip, Serato Pitch ’N Time DJ and all Serato FX Expansion Packs. This package includes ...more
Our Price
$105
Serato Single Black Control Vinyl: Performance Series
Serato Single Black Control Vinyl: Performance Series Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder ...more
Our Price
$39
Serato Single Blue Control Vinyl: Performance Series
Serato Single Blue Control Vinyl: Performance Series Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder ...more
Our Price
$42
Serato Single Red Control Vinyl: Performance Series
Serato Single Red Control Vinyl: Performance Series Serato Control Vinyl for Serato Scratch Live. If you are a Serato DVS user wanting to replace or bling the wax on your decks, then you have come to the right place! Features Re-mastered Serato NoiseMap™ Control Tone that is 6db louder ...more
Our Price
$42
Serato Rolls-Royce Incipio iPad Case
Serato Rolls-Royce Incipio iPad Case Serato Incipio iPad Case - We make Rolls Royce Type ShitFeatures The Incipio Smart feather®: 1mm sleek, lightweight, low profile protection Ultra lightweight hard shell case Durable and rigid polycarbonate material. Moulded to fit the Apple Smart Cover's magnetic anchor and clasps Incipio ...more
Our Price
$13
Save $22
Serato Pressings Jazzy Jeff Series Control Vinyl (PAIR)
Serato Pressings Jazzy Jeff Series Control Vinyl (PAIR) Fresh off the press and right in time for his European tour, Serato bring you a Magnificent DJ Jazzy Jeff collaboration. This exclusive Control Vinyl pays homage to this living legend of turntablism, and comes as a 2x12" pair complete with the licensed Serato CV02.5 Control Tone on each side. ...more
Our Price
$69
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