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Serato

Digital VInyl Systems from New Zealand

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About Serato

Serato

Serato Audio Research is an Auckland, New Zealand based software developer, specialising in audio production and digital dj tools. It was founded in 1998 by Stephen West and AJ Bertenshaw who developed a timestretching and pitch-shifting Pro Tools plugin, Pitch 'N Time.

With that technology they focused on the evolving vinyl emulation software market and developed Scratch Live (digital DJ software), which was first released in 2004. The software required the use of an external sound card to capture audio of the timecoded audio. For this they worked with the famous Washington-based Rane Corporation. Rane developed the USB based SL1 and Serato developed the necessary control records. Scratch Live became a very popular solution for DJs who wanted the control of playing with vinyl, but without the luggage. Serato and Rane have continued their collaboration, improving the product with several updated models.

In 2008, Serato announced the development of Itch (now Serato DJ), an integrated software and hardware system similar to Scratch Live but tied to hardware controllers and with a more simplified interface. Compatible hardware included the Vestax VCI-300 and the Numark NS7. The controllers connect via USB and use MIDI to communicate with Itch. 2008 also saw Serato release the first major plugin for Scratch Live, Video-SL, allowing the playback of video files in similar fashion to audio files. Users can apply effects in real time and mix between video independently of audio.

After years in the professional audio software industry Serato had amassed an enviable collection of business partners and strategic relationships. After a meeting of minds Serato and Berlin’s Ableton agreed to develop a high level of interoperability into their Scratch Live and Ableton Live products. The result was The Bridge - Scratch Live and Ableton Live working in harmony together, released in 2010. Scratch Live DJs could sync Ableton Live sessions with their DJ set and record a mixtape as an editable Ableton Live session. Other producers such as Pioneer have built Serato functionality directly into their units.

Staff at Store DJ have a long history with Serato products. We understand Serato and the innovative tools they offer DJs. Visit any of our stores to see how Serato products will integrate with your existing setup.

Grid List
Serato DVS Expansion Pack for Serato DJ Pro & AMX Users (Serial)
Serato DVS Expansion Pack for Serato DJ Pro & AMX Users (Serial)
Our Price
$119 In Stock Accepting Orders Please See Attributes
Serato DJ Pro Club Kit + Video Bundle (Serial)
Serato DJ Pro Club Kit + Video Bundle (Serial)
Our Price
$319 In Stock Accepting Orders Please See Attributes
Serato DJ Pro Software (Serial)
Serato DJ Pro Software (Serial)
Our Price
$159 In Stock Accepting Orders Please See Attributes
Serato Tool Kit (Serato DJ Pro and Flip, Pitch & Time DJ, FX)
Serato Tool Kit (Serato DJ Pro and Flip, Pitch & Time DJ, FX)
Our Price
$259 In Stock Accepting Orders Please See Attributes
Serato  Performance Vinyl: PAIR Plain Black
Serato Performance Vinyl: PAIR Plain Black
Our Price
$79 In Stock Accepting Orders Please See Attributes
Serato DJ Pro Software Box Copy for Compatible Controllers
Serato DJ Pro Software Box Copy for Compatible Controllers
Our Price
$179 In Stock Accepting Orders Please See Attributes
Serato Tool Kit (Serato DJ Add -on, Serial)
Serato Tool Kit (Serato DJ Add -on, Serial)
Our Price
$105 In Stock Accepting Orders Please See Attributes
Serato DJ Pro + Club Kit for Xone 43C DB2/4 DJM900 etc (Serial)
Serato DJ Pro + Club Kit for Xone 43C DB2/4 DJM900 etc (Serial)
Our Price
$229 In Stock Accepting Orders Please See Attributes
Serato Sample Music Production Software (Serial)
Serato Sample Music Production Software (Serial)
Our Price
$119 In Stock Accepting Orders Please See Attributes
Serato Pressings Thud Rumble x Serato Superseal 10" (Pair)
Serato Pressings Thud Rumble x Serato Superseal 10" (Pair)
Our Price
$57.74
Save $28.26
In Stock Accepting Orders Please See Attributes
Serato 7" Performance Vinyl: PAIR Plain Black
Serato 7" Performance Vinyl: PAIR Plain Black
Our Price
$36.88
Save $18.12
In Stock Accepting Orders Please See Attributes
Serato Pressing Crispy Crust Control Vinyl & Butter Rugs ft ESKEI 83 (Pair)
Serato Pressing Crispy Crust Control Vinyl & Butter Rugs ft ESKEI 83 (Pair)
Our Price
$99 In Stock Accepting Orders Please See Attributes
Serato Performance Vinyl: PAIR Red Coloured
Serato Performance Vinyl: PAIR Red Coloured
Our Price
$79 In Stock Accepting Orders Please See Attributes
Serato Single Black Control Vinyl: Performance Series
Serato Single Black Control Vinyl: Performance Series
Our Price
$39 In Stock Accepting Orders Please See Attributes
Serato Single Red Control Vinyl: Performance Series
Serato Single Red Control Vinyl: Performance Series
Our Price
$28.15
Save $13.85
In Stock Accepting Orders Please See Attributes
Serato Single Blue Control Vinyl: Performance Series
Serato Single Blue Control Vinyl: Performance Series
Our Price
$42 In Stock Accepting Orders Please See Attributes
Serato Video Software for Serato DJ Pro (Serial)
Serato Video Software for Serato DJ Pro (Serial)
Our Price
$189 In Stock Accepting Orders Please See Attributes
Serato Pressings Dam-Funk : Pair Vinyl Records
Serato Pressings Dam-Funk : Pair Vinyl Records
Our Price
$48.01
Save $10.99
In Stock Accepting Orders Please See Attributes
Serato Butter Rug 12" Slipmats (Black w/ white logo: Pair)
Serato Butter Rug 12" Slipmats (Black w/ white logo: Pair)
Our Price
$37 In Stock Accepting Orders Please See Attributes
Serato FX Kit  (Serato DJ Pro Add-on, Serial)
Serato FX Kit (Serato DJ Pro Add-on, Serial)
Our Price
$40.32
Save $18.68
In Stock Accepting Orders Please See Attributes
Serato Performance Vinyl: PAIR Pink Coloured
Serato Performance Vinyl: PAIR Pink Coloured
Our Price
$79 In Stock Accepting Orders Please See Attributes
Serato Pressings DJ Carisma : Pair Vinyl Records
Serato Pressings DJ Carisma : Pair Vinyl Records
Our Price
$53.01
Save $15.99
In Stock Accepting Orders Please See Attributes
Serato Pressings ?uestlove Sufro Breaks 7x7
Serato Pressings ?uestlove Sufro Breaks 7x7' Boxset
Our Price
$179
Save $50
In Stock Accepting Orders Please See Attributes
Serato DJ Pro + Video Bundle (Serial)
Serato DJ Pro + Video Bundle (Serial)
Our Price
$259 In Stock Accepting Orders Please See Attributes
Serato Pressings Thud Rumble x Serato Superseal 7" (Pair)
Serato Pressings Thud Rumble x Serato Superseal 7" (Pair)
Our Price
$59 In Stock Accepting Orders Please See Attributes
Serato Performance Vinyl: PAIR Blue Coloured
Serato Performance Vinyl: PAIR Blue Coloured
Our Price
$69 In Stock Accepting Orders Please See Attributes
Serato Pressings Mexico Day of the Dead Control Vinyl (PAIR)
Serato Pressings Mexico Day of the Dead Control Vinyl (PAIR)
Our Price
$69 In Stock Accepting Orders Please See Attributes
Serato Performance Vinyl: PAIR Green Coloured
Serato Performance Vinyl: PAIR Green Coloured
Our Price
$79 In Stock Accepting Orders Please See Attributes
Serato (White with black logo, 12")
Serato (White with black logo, 12")
Our Price
$37 In Stock Accepting Orders Please See Attributes
Serato Performance Vinyl: PAIR Yellow Coloured
Serato Performance Vinyl: PAIR Yellow Coloured
Our Price
$79 In Stock Accepting Orders Please See Attributes
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