Serato

Serato is a New Zealand-based company that produces DJ and music production software. Its innovative products include Serato DJ Pro and Serato DJ Lite, widely used by DJs for digital mixing. In 1999, the co-founder of Serato, Steve West, developed a complex algorithm that warped and stretched audio with as few artifacts as possible - this was Serato Pitch 'n Time, which helped launch the company as we know it today. Serato gained further recognition in the DJ industry by introducing timecode vinyl, enabling tactile control of digital media using analogue records. Over the years, it has introduced new products like Serato Sample and Serato Studio, enhancing DJ performance and music production creativity.